When it comes to delivering personalized service, Sherri Cook & Associates delivers it all. With outstanding attention to detail, extensive event planning experience and an eye on maximum risk management, our team of credentialed associates brings innovativeness, adaptability and a broad-based experience of industry best practices to perfect your event experience.

Through 30+ years of successful event planning and executing programs and events of every type and size, clients continue to build on the tried and trusted Sherri Cook & Associate’s standards that made SC&A a respected industry leader and one of the top event planning companies in the U.S. We ensure that YOUR event is truly a memorable experience. Sherri Cook & Associates values our reputation for excellence and integrity.

Our core services include providing meeting planning, meeting management, event planning, site selection, hotel contract negotiation, vendors sourcing and contracting, registration, housing, transportation…full-service planning for meetings, conventions, trade shows, exhibits and incentive trips for corporations, associations, political and government clients.

We Plan: All Types of Meetings & Conferences (Sales, Education, Training, Management), Product Launches, Symposiums, Conventions, Customer and Special Events, Trade Shows, Exhibits & Incentive Trips whether it be 50 or 5,000 people.

Photo Gallery: SC&A Web Site Event Photos Demonstrate SC&A Meetings, Conventions, Trade Shows and Events.


 Meetings & Conferences

Event Planning

 Receptions & Dinners

Event Planning

 Golf Tournaments

Event Planning

 Exhibits & Trade Shows

Event Planning

 Incentive Trips

Event Planning

“From the Smallest Executive Retreat to Mass Audiences…Quality & Reliability are the Pillars of SCA’s Foundation” 




Event Planning
Strategic Pre-Planning

Goals, Objectives, Budgeting, Destination Search, Site Selection, Hotels, Venues, Vendors Negotiation & Contracting

Event Planning
Full-Service Event Planning

Registration, Badges, Housing, Food & Beverage, Theme, Décor, Entertainment, Transportation, Trade Shows, Exhibits, Floral, Photographer, Videographer, Audio Visual, Receptions, Dinners, Activities, Team-Building, Staffing, Amenities, Gifts, Awards, VIP Arrangements, Speakers, Golf Tournaments, Program Logistics, Attendee & Exhibitor Communications, Event Policies & Procedures, Accounting, Plus

Event Planning
On-Site Management

Coordination with all Vendors, Set Ups, Registration, Badges, Housing, Program Logistics, Food & Beverage, Staffing, Monitor all Contracts/Orders, Accounting, Shipments, Pre-Conference Meetings, Update Counts, Guarantees, Assist Speakers, Oversee all Aspects

Event Planning
Post Event Management

Evaluation, Analysis, Measure Goals, Objectives and ROI, Final Reports for Attendees, Events, Housing, Cost-Savings, Expenditures for All Vendors, Recommendations




  • Ross Perot’s Reform Party & United We Stand (National Conventions)

    “On behalf of the entire Team at Perot Reform Committee, Inc.  and United We Stand Committee, I would like to express my gratitude to you for a job well done! You were indeed an asset to our two conventions held August 11, 1996 in Long Beach, CA and August 18, 1996 in Valley Forge, PA along with our initial United We Stand Convention in Dallas, TX in August, 1995. The conventions were very successful as a result of your dedication and hard work. Your professional manner, positive attitude, teamwork ability, and accomplished skill level were truly demonstrated during the entire planning and operation of these events. The conventions were viewed by the world as first-class events due largely to your tireless efforts. The long hours you worked, great pressures you faced, and patience you exemplified were noticed and appreciated. Thank you for “going the extra mile” to ensure the success of our events. Undoubtedly, Perot Reform Committee, Inc. will call upon you again in the future to plan and execute events as the need arises. I am proud to consider you part of our team.”

    Russell Verney, Reform Party National Coordinator/Executive Director
  • Sikorsky Aircraft Corporation (Meetings, Conventions, Trade Shows & Customer Events)

    “During the past eight years, Sherri Cook has been an invaluable resource for Sikorsky Aircraft, saving us considerable time and money with her extensive knowledge of the meetings industry and her mastery of the art of negotiation. Sherri has been instrumental in elevating our programs and customer events to a higher level, taking a 250 person cocktail reception to a 1,500 person major production at top venues with name entertainment, as well as reformatting our Worldwide Sales Conference for adult learning while holding attendees’ interest for five days.  Sherri is a true team player who has embraced Sikorsky’s mission, vision and policies. Her enthusiasm, initiative, creativity and resourcefulness have enabled us to consistently meet and exceed our goals. Without a doubt, she has proven herself to be an indispensable member of our sales and marketing team.”

    Lynn Leach, Manager, Worldwide Customer Relations, 2010 (Client for 13 Yrs.)
  • End Stage Renal Disease Network of Texas (Annual Conference, Board & Management Retreats)

    “Sherri has been a lifesaver for us. What a relief! I don’t know what we would do without her! We are a small organization whose meeting has doubled in size to a conference larger than we could handle internally. Sherri advises and mentors our staff, works with our vendors, and gives us tips for obtaining supplies and meeting solutions. Her expertise in negotiating contracts, obtaining the best possible food and beverage for our dollar, as well as securing the best space has improved our meeting and lightened the load on our staff. Finally, having her on site to handle all the details frees us to network with attendees, speakers and board members.”

    Glenda Harbert, RN, CNN, CPHQ, Executive Director (Client for 12 Yrs.)
  • Intestinal Health Institute (Conferences & Events)

    “We at the Intestinal Health Institute were fortunate to have the skills and services of Sherri Cook to help plan our initial annual conference. Thank you Sherri! Sherri brought an unmatched enthusiasm and dedication to our unique cause and service, both in the planning stages and the execution of the conference. Her onsite presence at the conference was impressive and noted by our entire staff and meeting attendees. She gladly accepted the challenge of mentoring us into the world of meeting planning. We are appreciative to have been given such a thorough education of the process of putting on a large hotel event by such an experienced professional as Sherri. We have gotten nothing but positive feedback from our meeting attendees, and we owe this in large part to Sherri.”

    Dr.  Kenneth Fine, M.D., Founder and Director (Client for 5 Yrs.)
  • Bristow Group (Conventions & Trade Shows) 

    “Sherri is a world class planner who I have worked with to plan several corporate events and conventions. Her attention to detail is superior and her tenacity and commitment to success is shown to her clients every day. Sherri is able to handle tough negotiations, changing budgets and plans and multiple tasks and events at once. She is a resource that once you engage your standards will be elevated so highly that mediocrity will no longer be an option. I am honored and delighted to have Sherri on my planning team.”

    Shay James, PMP, MBA, Manager Business Development (Client for 5 Yrs.)
  • State Farm Insurance (Contract Negotiations)

    When I became a part of the wonderful world of meeting planners, I was introduced to your name very soon through an MPI associate. You were described as, "the best negotiator around". I couldn't wait to meet you and find out all your secrets to negotiating. Well Sherri, negotiating is one of your assets, but since meeting you I have discovered more. You exemplify what a meeting planner should be. Albert Einstein stated, "try not to become a man of success but rather try to become a man of value". You, Sherri have achieved both and I thank you for being my mentor, my associate and a valuable asset in the meeting planning profession.    

    Linda Vest, Manager of Meetings

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